Machine learning is tremendously beneficial for many e-commerce companies. Marketing expert and founder of Crazy Egg, Neil Patel, has discussed the benefits of machine learning in e-commerce. They are using machine learning and predictive analytics to forecast market trends, which can be very useful as they strive to grow. One of the biggest applications of machine learning in e-commerce is with identifying market trends. Companies can use machine learning to determine the Amazon FBA products that will be most in demand, which will help them get the highest ROI.

MasterCard sales staff will begin using artificial intelligence (AI) systems to advise them on putting together and closing deals with potential clients, the company announced on Thursday. The U.S. credit and debit card company has teamed up with U.K. start-up Rainbird Technology, which has developed the AI software to be trialed with MasterCard's staff in Britain. Staff would talk to potential clients about their requirements for a product. They could then consult the AI system, which is software on a desktop that users can type into, and receive an answer about the next steps they should take in the deal. "We are in pilot which is around helping to capture the expertise of the way MasterCard's loyalty and internal sales function operate," Ben Taylor, chief executive of Rainbird, told CNBC by phone.